Systemwide visibility
See campaigns, locations, placements, engagement and outcomes across the entire franchise network.
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Vivid for franchise systems
Franchise marketing software that makes every location smarter.
Measure franchise marketing ROI by campaign, market and location. Vivid gives franchisors systemwide intelligence and gives every franchisee clear proof of local performance.
The shared visibility problem
Marketing requirements create investment. Vivid creates proof.
Many franchise systems require contributions to a brand advertising fund, local marketing activity or both. Corporate needs consistent execution and systemwide insight. Franchisees want to understand what happened in their market and what their investment produced.
Vivid connects corporate programs, local campaigns and customer outcomes in one operating system—without forcing every location into the same message at the same moment.
Connected franchise performance
From brand strategy to location-level results.
Every campaign stays connected to the franchisee, market, location, placement, schedule and measurable outcome.
Location-level proof
Give every franchisee a clear view of what ran locally and the results their marketing activity produced.
Controlled local execution
Launch approved campaigns at scale while allowing authorized locations to adapt offers, timing and destinations.
Comparable performance
Compare locations, markets, campaigns and offers using the same measures and connected operating structure.
Conversion attribution
Connect engagement to customer intent, conversions, attributed revenue, cost per conversion and ROI.
Permanent campaign history
Preserve performance by location and campaign so corporate and franchisees can learn what works over time.
One source of truth
Built for both sides of the franchise relationship.
Control, consistency and systemwide intelligence.
- Corporate oversight without removing local ownership
- Consistent campaign and brand execution across locations
- Evidence that approved local marketing programs were activated
- Performance comparisons by franchisee, market and campaign
- A repeatable way to identify and scale winning campaigns
Local flexibility, transparency and proof of value.
- Visibility into local marketing activity and results
- Location-specific engagement, conversion and revenue reporting
- Flexibility to change approved offers by week, day or hour
- Clear evidence for where to increase, improve or redirect spending
- A shared performance record for better corporate conversations
The Vivid advantage
See what works. Improve what does not. Scale what wins.
Corporate leaders can move from aggregate reports to the exact location, campaign and customer action behind the result. Franchisees can see their own performance without exposing another operator's data.
Explore performance and analyticsFranchise marketing analytics
Measure local execution—not just national exposure.
Traditional franchise marketing platforms often emphasize brand assets, social publishing, listings or campaign creation. Vivid adds the performance layer: which offer ran, where it ran, how customers responded and what revenue it produced.
That gives corporate marketing teams a comparable view across the network while preserving the local detail each franchisee needs to make better decisions.
Read the franchise marketing ROI guideFrequently asked questions
Franchise marketing software and ROI measurement.
What is franchise marketing software?
Franchise marketing software helps a franchisor coordinate, govern and measure marketing across multiple independently operated locations. Vivid focuses on campaign execution, location-level attribution, franchisee visibility and systemwide learning.
How does Vivid measure franchise marketing ROI?
Vivid connects each campaign to its franchisee, market, location, placement and offer, then measures engagement, customer intent, conversions, attributed revenue, cost per conversion and ROI.
Can franchisees see only their own locations?
Yes. Role-based access gives corporate leaders systemwide visibility while limiting franchisees and local managers to the locations and performance records assigned to them.
Does Vivid replace a CRM, agency or local SEO platform?
No. Vivid complements those systems by connecting real-world and local campaign execution to measurable outcomes at the franchise-location level.
Bring transparency to local marketing