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Trade Show Analytics

Know what created interest. Know what happened next.

Vivid connects each trade show placement and campaign to attendee intent, accountable follow-up, conversions, attributed revenue and ROI—without reducing the entire booth to one lead count.

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Beyond badge scansPlacement-level engagementQualified intentFollow-up accountabilityConversion and revenue attribution

One connected event workflow

Measure the experience below the event-total level.

Different booth elements create different questions and actions. Vivid keeps those differences visible from the event floor through post-event follow-up.

01

Place

Assign a measurable campaign to each booth panel, display, presentation, handout or meeting area.

02

Engage

Give attendees a direct path to the product, technical resource, sample, meeting or next step they want.

03

Route

Send sales, service, engineering and quality actions to the appropriate owner while preserving their origin.

04

Measure

Compare engagement, intent, qualified leads, conversions, attributed revenue and ROI by exact placement.

05

Improve

Use the complete event record to strengthen follow-up and make the next trade show more effective.

What leadership can see

One event total. Every underlying reason.

Start with the executive view, then drill into the product, placement, campaign and action that produced the result.

EngagementActivity by placement
IntentMeaningful next steps
Qualified leadsValidated commercial interest
Follow-upOwner and status
ConversionsCompleted outcomes
Revenue & ROICredible financial value

Built to work with your CRM

Vivid explains what created the action.

Your CRM manages the ongoing contact, opportunity and sales process. Vivid preserves the real-world event context a CRM usually lacks: the show, placement, campaign, content, attendee action and attributed result.

  • Pass qualified attendee context into the sales workflow
  • Keep non-sales actions connected to service, engineering or quality
  • Compare event performance without creating another disconnected report
  • Preserve campaign history when destinations change during or after the show
TRADE SHOW RESOURCE CENTER

Build the measurement system before the next event.

How to measure trade show ROI Trade show lead tracking What trade show software should measure Manufacturer use case

Your event measurement assessment

Map one trade show from placement to commercial outcome.

We’ll identify what should be measured, how actions should be routed and where Vivid can create a usable event-performance record.

Request a 15-minute assessment